New Braunfels, TX — Terri Adams, Schlitterbahn’s chief operating officer, was inducted into the World Waterpark Association’s (WWA) Hall of Fame during the organization’s annual symposium in October. The WWA Hall of Fame celebrates individuals who have reached a position of eminence through contributions that have provided outstanding service, innovation or advanced the WWA and/or the water attractions industry.
It’s challenging to find an area of the waterpark industry that doesn’t have a touch of Terri Adams in it. Safety has always been her focus and passion, and in the 80’s she was part of the team that helped develop lifeguard training with Ellis and Associates. Adams has also served on numerous CVB boards and the board of the Texas Travel Industry for 20 years, promoting travel in the state of Texas. She has received numerous accolades, including the Tall in Texas award by the Texas Travel Industry Association for her outstanding contribution to the travel and tourism industry.
Adam’s leadership, coupled with the support and vision of the Henry family and the great team she works with every day, has helped Schlitterbahn earn 20 straight years of Golden Ticket Awards for everything from Best Waterpark, Best Indoor Waterpark and best new ride innovations and fan favorite rides.
When asked what she is most proud of, being part of a team that built the Schlitterbahn brand is top on the list. Adams will also point to a wide network of friends, colleagues, and peers both inside Schlitterbahn and out. “I’m most proud of the leaders in our industry who got their start at Schlitterbahn,” said Adams. “They have taken a little of what makes Schlitterbahn special to every park they lead.”
About the WWA:
The WWA is the world’s premier water-leisure trade Association serving more than 1,000 park and supplier members representing 50 countries.
Schlitterbahn Waterparks and Resorts is the award-winning, Henry family-owned and operated chain of waterparks and resorts in five cities in Texas and Kansas. Respected as a leader in the industry, Schlitterbahn has been an innovator in everything from waterslide technology to hospitality.